Sales Director - Senior Living

POSITION SUMMARY: The Sales Director is responsible for creating an environment and culture that enables the community to fulfill its goal of 100% occupancy.
The Sales Director leads the overall sales efforts of the community to maintain a strong brand in the market, high levels of occupancy, and a healthy pipeline of future residents.
Leads the sales team with lead base management, outreach to prospective residents and referral sources, conducting personal visits, planning, and executing marketing events.
ESSENTIAL FUNCTIONS: Leads and directs activities of the sales team to ensure effective lead management, execution of the marketing plan and achievement of occupancy goals.
Plans and coordinates marketing, media coverage, and public relations functions to promote the SLC brand, educate referral sources, and drive traffic to the community.
Manages all marketing operations, including recruiting, hiring, training, and holding Lifestyle Advisors accountable for performance.
Uses technology for measurement, assessment, and continuous improvement of the department’s performance.
Greet prospective residents and families to the community; respond to inquiries and conduct personal visits as needed.
Make follow-up calls to prospective residents to maintain contact as they work through their decision-making process.
Maintain data in the lead base system, ensuring that appropriate information is updated in a timely manner and in appropriate detail.
Extend invitations and schedule prospective residents and families for community events and personal visits.
Coordinate the move-in process for new residents and serve as liaison between residents, families, team members, and a variety of third parties such as moving companies.
Coordinate with internal departments to ensure documentation, payment, lead base system records, etc.
is handled properly and timely.
Prepare, update, and maintain collateral materials such as sales brochure packets and move-in guides.
Ensure that model apartments are well maintained and ready to show at all times.
Participate in and attend all required in-service training and education programs as scheduled.
Other duties as assigned.
COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies: Technical Skills – Individual must demonstrate current and ongoing competence in tasks assigned which indicates a specialized skill in this area above and beyond the average.
Communication – Demonstrates an ability to effectively and regularly transfer information to necessary parties to improve the quality of her work and to provide her supervisor with actionable, accurate data Initiative – Is self-motivated and personally competitive.
Wants to achieve for the good of the Company and her team.
Seeks additional work when they have capacity.
Demonstrates an ability and desire to bring new ideas and solutions to their supervisor on an ongoing basis.
Flexibility – The ability to quickly adapt to changing conditions.
The ability to navigate obstacles with ease, aplomb and professionalism.
Interpersonal Skills – Focuses on solving conflict, not blaming; listens to others without interrupting; keeps emotions under control; remains open to ideas and tries new things.
Teamwork – Balances team and individual responsibilities; encourages others and asks for help when needed.
Exhibits patience and compassion.
Professionalism – Ensures product is delivered on time and is of the highest quality.
Assumes responsibility for mistakes.
Presents themselves in a manner which enhances the brand image.
Understands that no information is truly private and conducts online or social networking activities accordingly.
Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds the Company’s Guiding Principles: o People First, Always o We Exist to Serve our Members o We Have a Responsibility to be Full Physical Demands, Work Environment, and Expected Hours of Work: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
An individual in this position is often required to read, write, stand, walk, sit, use hands to finger, handle, or feel objects, tools, or controls, reach with hands and arms, balance, stoop, kneel, crouch, talk and/or hear.
An individual in this position will be required to lift or carry weight up to 25 lbs.
Must be free of diseases that can be transmitted in the performance of job responsibilities during the stage of communicability unless the associate can be given duties that minimize the likelihood of transmission.
May be exposed to minimal to moderate noise and exposure to blood and/or body fluids.
Also may experience traumatic situations including psychiatric and deceased residents.
TRAVEL: Local and out of state travel, including overnight stays, may be required from time to time to attend conferences, training, meetings, and professional development programs.
EDUCATION AND EXPERIENCE REQUIREMENTS: High school graduation or GED required.
Four-year College or university degree desired.
Two or more years of marketing and sales experiences required.
Two or more years’ experience in a similar sales position (residential leasing environment) desired.
Two or more years’ experience working with seniors desired.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED: Ability to read, write, speak and understand English fluently.
Ability to meet or exceed the company’s attendance and punctuality standards.
Ability to use miscellaneous software and office equipment.
Ability to understand and follow directions as given.
Ability to work with minimal supervision.
PLEASE NOTE: Management reserves the right to change or otherwise modify the functions of this job at any time in order to meet the needs of the company.
Additional duties may also be assigned.
Consideration will be given to make reasonable accommodations to enable individuals with disabilities to perform the essential functions.
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